OPERATIONS & MARKETING
STRATEGY FOR
SHOPS, STUDIOS, & INDEPENDENT BRANDS
I build the systems, strategy, and structure that help good businesses run better, and take the chaos and guesswork off your plate.
PEOPLE LOVE WHAT YOU’VE BUILT. BEHIND THE SCENES, IT’S A MESS.
Your SEO is inconsistent. Your marketing is reactive. Your systems live in someone’s head instead of a process. And you’re still the one holding everything together.
For over 20 years, I’ve been the person businesses call when things need to run better: the operator, the problem-solver, the one who makes it all work.
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I’ve spent my career inside independent businesses like tattoo shops, galleries, and creative studios, building the systems that keep them running.
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Operations & marketing strategist for independent businesses
20+ years leading teams, systems, and customer experience
Deep experience across Square, Shopify, Acuity, Google Business Profile, Mailchimp, Meta Business Suite, Squarespace, and Apple Business tools
Known as “the fixer,” the person who steps in, figures it out, and makes it work
Builds systems that run without the owner in every piece of it
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Owners of shops, studios, and independent brands who care about doing things right and doing them well.
SERVICES
OPERATIONS SYSTEMS
& PROCESS DESIGN
I set up what your business runs on: workflows, SOPs, and back-end systems that create consistency across your day-to-day operations.
From front-of-house processes to full platform setup (Square, Shopify, Acuity, and more), I make sure your business runs smoothly without relying on memory, guesswork, or constant oversight.
Staff Scheduling
Inventory & Backstock
Onboarding & Training
Health & Safety Compliance
MARKETING STRATEGY
& SEO
I focus on strategy first: not just posting content, but building a plan that gets you found and brings people in.
That includes SEO audits and fixes, Google Business optimization, content structure, and marketing plans designed around how customers actually find and choose you.
Email Campaigns
Social Calendars
Webstore & Listings
Merch Program
PROJECT-BASED & RETAINER CONSULTING
When you need someone to run it without hiring full-time, I step in.
Whether it’s a rebrand, relocation, system overhaul, reporting structure, or event production, I fix what’s slowing your business down, either through focused projects or ongoing retainers.
Gallery Shows & Events
Guest Artist Promotion
Run-of-Show
Remote Retainer
WHO I WORK WITH
Barbershops and Salons
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Artists and Creatives
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Tattoo Shops
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Retail and E-Commerce
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Hospitality
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Barbershops and Salons ❊ Artists and Creatives ❊ Tattoo Shops ❊ Retail and E-Commerce ❊ Hospitality ❊
Shops, studios, and independent brands that were never going to run like an office, and shouldn’t have to. If your trade isn’t on the list but the problem sounds familiar, ask.
PROOF
“SHE BUILDS SYSTEMS THAT KEEP WORKING WHEN SHE ISN’T IN THE ROOM, AND SHE DOES IT WITHOUT TRYING TO TURN A TATTOO SHOP INTO SOMETHING IT ISN’T.”
SARAH AND NICK COLELLA, OWNERS OF GREAT LAKES TATTOO
“If you own a shop and you want the operations and the marketing running without you in every piece of it, she’s who we’d send you to.”
SARAH AND NICK COLELLA, OWNERS OF GREAT LAKES TATTOO
“She organized the information most people protect: every task in her role, in person and remote, handed over clean.”
GREAT STATE GALLERY
LOOKING FOR SOMEONE WHO CAN GET THIS HANDLED?
Let’s talk about what’s not working and build the systems that fix it.
WHAT HAPPENS NEXT
You send a short version of what’s falling through.
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Thirty minutes on a call.
A plan: a one-time project, or monthly support.