FRACTIONAL OPERATIONS & MARKETING — REMOTE
OPERATIONS & MARKETING
STRATEGY FOR
SHOPS, STUDIOS, & INDEPENDENT BRANDS
I build the systems, strategy, and structure that turn good businesses into scalable ones — without adding more content, chaos, or guesswork to your plate.
YOU’VE BUILT SOMETHING PEOPLE GENUINELY LOVE— BUT BEHIND THE SCENES, IT’S MESSY.
Your SEO is inconsistent. Your marketing is reactive. Your systems live in someone’s head instead of a process. And you’re still the one holding everything together.
That’s where I come in.
For over 20 years, I’ve been the person businesses call when things need to run better — the operator, the problem-solver, the one who makes it all actually work. I know what it looks like when a business is strong but not structured to scale — and I know exactly which systems, strategies, and fixes close that gap.
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I’ve spent my career inside independent businesses — tattoo shops, galleries, and creative studios — building the operational backbone that keeps them running and growing.
I managed Great Lakes Tattoo starting in 2013, and held General Manager roles at Chicago Tattoo Company and Taylor Street Tattoo before that. My role was never just day-to-day management — it was building the systems, processes, and customer experience that made those businesses sustainable.
In June 2025, I launched Allison Attwood Consulting to bring that same operational and marketing discipline to a broader range of clients — not just tattoo studios, but any small business, creative practice, or independent brand ready to grow up behind the scenes.
Today, my work spans operations systems, marketing strategy, SEO, and event production — helping businesses become more organized, more visible, and easier to run.
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Operations & marketing strategist for independent businesses
20+ years leading teams, systems, and customer experience
Deep experience across Square, Shopify, Acuity, Google Business Profile, Mailchimp, Meta Business Suite, Squarespace, and Apple Business tools
Known as “the fixer” — the person who steps in, figures it out, and makes it work
Builds systems that reduce owner dependency and support real growth
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From startups to seasoned brands, I’ve partnered with people who care about doing things right—and doing them well.
OUR SERVICES
OPERATIONS SYSTEMS
& PROCESS DESIGN
I design the infrastructure your business runs on — workflows, SOPs, and back-end systems that create consistency across your day-to-day operations.
From front-of-house processes to full platform setup (Square, Shopify, Acuity, and more), I make sure your business runs smoothly without relying on memory, guesswork, or constant oversight.
MARKETING STRATEGY
& SEO
I focus on strategy first — not just posting content, but building a system that actually drives visibility and growth.
That includes SEO audits and fixes, Google Business optimization, content structure, and marketing plans designed around how customers actually find and choose you.
PROJECT-BASED & RETAINER CONSULTING
When you need a high-level operator without hiring full-time, I step in.
Whether it’s a rebrand, relocation, system overhaul, reporting structure, or event production — I close the gaps that are slowing your business down, either through focused projects or ongoing retainers.
THE INDUSTRIES I WORK WITH
Bars, clubs & venues
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Skate & moto shops
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Tattoo shops
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Bars, clubs & venues ❊ Skate & moto shops ❊ Tattoo shops ❊
Shops, studios, and independent brands that were never going to run like an office — and shouldn’t have to. If your trade isn’t on the list but the problem sounds familiar, ask.
PROOF
“SHE BUILDS SYSTEMS THAT KEEP WORKING WHEN SHE ISN’T IN THE ROOM, AND SHE DOES IT WITHOUT TRYING TO TURN A TATTOO SHOP INTO SOMETHING IT ISN’T.”
SARAH AND NICK COLELLA — OWNERS, GREAT LAKES TATTOO
“If you own a shop and you want the operations and the marking running without you in every piece of it, she’s who we’d send you to.”
GREAT LAKES TATTOO
“She organized the information most people protect — every task in her role, in person and remote, handed over clean.”
GREAT STATE GALLERY
LOOKING FOR SOMEONE WHO CAN ACTUALLY GET THIS HANDLED?
Let’s talk about what’s not working — and build the systems that fix it. Thirty minutes, no pitch deck.
WHAT HAPPENS NEXT
01
You send a short version of what’s falling through.
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Thirty minutes on a call, no pitch deck.
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A scope: one project, or an ongoing remote container.